Bland is IN. Wear as much pale grey and beige as you can get your hands on.
The Low Maintenance Girlfriend is OUT, the High Maintenance Girlfriend is IN. This means men must adopt hangdog expressions and learn to quietly sympathise with one another, and women must forget anything they ever knew about football, and get manicures.
Wigs are IN, Real hair is OUT.
Dickens is IN, Dostoevsky is OUT.
Trees and Greg Combet are IN, Bonsai and Peter Garrett are OUT (they don't do enough for the environment).
Tilsit is the new Manchego, Ritalin is the new Codral, and Desalination Plants are the new Warner Brothers' Movie Worlds.