Apparently, The Farmer Wants A Wife is wholesome family entertainment, because it is about the eternal search for love. If I wasn't distracted by all my cringing at things like the farmer who likes one girl better because she did a load of washing for him,
then I might consider counting how many times the host uses the word in her current affairs-esque pitch modulating voice.
Along with overuse of the word "love" as opposed to the patently more appropriate "desperate", "bored" or "lukewarm attraction" (depending on context), we also know this is not a shameless attempt to take advantage of people's insecurities and loneliness because they talk a lot about Emotions. For example:
3rd Grossest Farmer, on what it's like with 2 girls in his house (he never mentions "creepy" but I guess that's too obvious, even for him): "It's hard. Emotions and feelings, and having to deal with that stuff. Blokes don't deal with that sort of stuff, we go out and dig holes and stuff."